10 Website Optimisation Tips To Increase ROI - Posmay Media

10 Website Optimisation Tips To Increase ROI

Published on 12 November 2018 by Sean Twomey | Filed in Website Development | Reading Time: 3 minutes

Answer the following questions and implement the recommended actions to increase the effectiveness of your website in terms of getting more traffic, leads and sales.

1. Concise, Descriptive & Not Overwhelming

Is your site concise and descriptive? Does it provide the visitor with the information that they are looking for or is it cluttered and overwhelming?

  • Invest in quality copywriting and site design to provide your visitors with a valuable and enjoyable experience. Write concisely and make use of images, icons and graphics.

2. Clear Call To Action

Does your home page and your other pages and posts provide a clear call to action? Do you tell the visitor what you want them to do next? Do you want them to phone, fill in a form, watch a video, or download a PDF?

  • Include a clear CTA (call to action) on each page and post.

3. Valuable Content

Does your site contain valuable content? Does the content on your site answer provide content that the visitor will find useful and interesting? Does your content answer frequently asked questions?

  • Review, refine and create valuable content for your visitors. Make sure to answer frequently asked questions and provide content that addresses their pain point and makes them see you as the authority in your niche.

4. Social Proof

Does your site display social proof? These could be written or video testimonials, case studies or social media comments. Social proof plays a huge part in encouraging potential customers to purchase your products and services.

  • Capture and showcase authentic testimonials, case studies and success stories on your website … showcasing existing customers and how your brand, product and/or service has help them realise their desired outcome. You can also embed screenshots of social media posts on your site or in your email campaigns.

5. Lead Generation

Does your site offer a visitor the opportunity to opt in and become a lead?

  • Include opt in offers on your website that lets your visitors request some sort of free opt in gift (lead magnet) that they receive when they sign up for your list. This could be a free chapter of your book, a PDF resource guide, a discount coupon or free assessment call.

6. Optimised For Mobile Screens

Does your website show correctly on mobile devices? Web developers call this “Responsive Design”, which means that your website automatically adapts itself to the size of the screen it is being viewed on. 

  • Test and update your site so that it looks great and functions correctly on all mobile devices. You might not expect this, but an ever increasing percentage of traffic is coming from mobile devices and you want your visitors to have an enjoyable experience when viewing your site on their phone or tablet.

7. Search Engine Visibility

Is your site visible on on search engines? A quick way to test this is to search Google for “site:yourdomain.com” and see what comes up. This will list all pages that are indexed by Google.

  • Test and update your site so that it’s showing up on search engine result pages (SERPs).

8. Current & Updated

Is your website content up to date? This might seem like a stupid question to ask, but there are so many websites online that provide outdated information, which makes the site look irrelevant and negatively effects your search rankings.

  • Review and update your content regularly and publish new content on a regular basis.

9. Load Time

Is your site taking too long to load? Slow loading sites causes visitors to leave and decreases your search rankings. You can test your site’s load speed here: https://tools.pingdom.com/
Try keep your page size as small as possible (ideally below 1 or 1.5MB).

  • Test your page load time and optimise your site to load faster, by reducing the size of your pages.

10. Automated Email Sequences

Do your email opt ins trigger automated follow up email sequences? When someone signs up for your opt-in gift (lead magnet), you want to make sure to setup an automated follow up sequence. To set this up, I strongly recommend using ConvertKit or with Drip.

  • Setup email nurture and sales sequences to automatically follow up with your leads (email subscribers) after they’ve joined your list.

New to ConvertKit?

Sign up for your forever free ConvertKit account to manage up to 1000 subscribers, get unlimited landing pages, email broadcasts and subscriber tagging.

Get everything you need to get started on the right foot to implementing an effective email marketing strategy.

Download this post as a PDF checklist

Fill in your name and email below and we'll send you the PDF.


Sean Twomey

Digital Marketing Strategist, Vegetarian & Digital Nomad. Passionate about working with purpose-driven entrepreneurs. Founder and owner of Posmay Media. Instagram / Twitter / LinkedIn / Google+ / Facebook