10 Website Optimisation Tips To Increase ROI
Answer the following questions and implement the recommended actions to increase the effectiveness of your website in terms of getting more traffic, leads and sales.
1. Concise, Descriptive & Not Overwhelming
Is your site concise and descriptive? Does it provide the visitor with the information that they are looking for or is it cluttered and overwhelming?
2. Clear Call To Action
Does your home page and your other pages and posts provide a clear call to action? Do you tell the visitor what you want them to do next? Do you want them to phone, fill in a form, watch a video, or download a PDF?
3. Valuable Content
Does your site contain valuable content? Does the content on your site answer provide content that the visitor will find useful and interesting? Does your content answer frequently asked questions?
4. Social Proof
Does your site display social proof? These could be written or video testimonials, case studies or social media comments. Social proof plays a huge part in encouraging potential customers to purchase your products and services.
5. Lead Generation
Does your site offer a visitor the opportunity to opt in and become a lead?
6. Optimised For Mobile Screens
Does your website show correctly on mobile devices? Web developers call this “Responsive Design”, which means that your website automatically adapts itself to the size of the screen it is being viewed on.
7. Search Engine Visibility
Is your site visible on on search engines? A quick way to test this is to search Google for “site:yourdomain.com” and see what comes up. This will list all pages that are indexed by Google.
8. Current & Updated
Is your website content up to date? This might seem like a stupid question to ask, but there are so many websites online that provide outdated information, which makes the site look irrelevant and negatively effects your search rankings.
9. Load Time
Is your site taking too long to load? Slow loading sites causes visitors to leave and decreases your search rankings. You can test your site’s load speed here: https://tools.pingdom.com/
Try keep your page size as small as possible (ideally below 1 or 1.5MB).
10. Automated Email Sequences
Do your email opt ins trigger automated follow up email sequences? When someone signs up for your opt-in gift (lead magnet), you want to make sure to setup an automated follow up sequence. To set this up, I strongly recommend using ConvertKit or with Drip.
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